Escarpment Health Centre
Escarpment Health Centre is a new multi-doctor practice located in Hamilton, Ontario that opened its doors in 2023.
A “Brand New” Brand Identity
The doctors of this new conjoined practice wanted an aesthetic that felt integrated, comprehensive and futuristic and also communicated to their patients that their dedication towards their optimal care.
All-Inclusive Brand Package
A new brand identity for EHC also included a new location, fully renovated to intentionally include EHC new branded attributes.
The branding phases kept in mind the new health centre space while conceptualizing and drafting the Escarpment logo.
Logo Variations
We integrated three colours in the EHC brand that dominated the brand voice — variations of deep green, blue and aqua to convey a tone of trust with their patients. The selection of the colour palette allows for multiple variations of the three colours to be used while remaining recognizably on brand.
Typography
We used two weight variations of the Gilroy typeface family. The combination of extra bold and light weights elevated the visual face of the brand and created a dynamic contrast that can be seen across all branded attributes, from paper to structure.
